Michelob Super Bowl Ad Ultra’s 2025 Super Bowl commercial, “The Ultra Hustle,” took the world by storm. It featured Hollywood stars Willem Dafoe and Catherine O’Hara as unexpected pickleball hustlers. Their challenge? To take on unsuspecting players in high-stakes pickleball matches with Michelob Ultra beer as the prize.
The commercial also had appearances from sports icons like NFL legend Randy Moss, WNBA star Sabrina Ionescu, and Olympic gold medalist Ryan Crouser. But among all the action and humor, one thing stood out: the distinctive pickleball paddles used in the ad.
The Unique Pickleball Paddle That Stole the Spotlight
A Luxurious and High-Performance Paddle
One of the most talked-about elements of the ad was the gold-edged pickleball paddle used by Dafoe and O’Hara. This wasn’t just any paddle it was designed to make a statement.
The paddle was created by Dope Pickleball, an innovative company founded in 2022 by entrepreneur Domenic Fotino. Inspired by the opulence of Las Vegas high-roller rooms, Fotino set out to design a paddle that was both high-performance and eye-catching.
Features of the “High Roller” Paddle
The “High Roller” paddle by Dope Pickleball is a fusion of luxury and cutting-edge technology. Some standout features include:
- Chrome gold edge guard for durability and aesthetics.
- Gold carbon fiber weave on the playing surfaces for enhanced power and control.
- Sleek, stylish design that appeals to both serious athletes and casual players.
With its gold accents and superior build, the High Roller paddle wasn’t just a propit was a key character in the commercial.
How Did This Paddle End Up in the Super Bowl Ad?
A Lucky Hollywood Connection
The journey of the Dope Pickleball paddle to the Super Bowl stage was nothing short of remarkable.
It all started when Sean Bollettieri, owner of The Tennis Club at Newport Beach and son of legendary tennis coach Nick Bollettieri, introduced the paddle to a Hollywood director searching for the perfect equipment for a pickleball-themed ad.
A Star Is Born
The moment the director saw the paddle, they knew it had to be in the commercial. The luxurious gold detailing and premium construction made it stand out on camera, and its selection instantly elevated the visibility of Dope Pickleball.
Since the ad aired, demand for the High Roller paddle has skyrocketed. The exposure from the Super Bowl has turned Dope Pickleball into one of the most sought-after brands in the sport.
The Rise of Pickleball in America
Pickleball Goes Mainstream
The inclusion of pickleball in a high-profile Super Bowl commercial is proof of how popular the sport has become in the U.S.. Once seen as a casual backyard game, pickleball has evolved into a fast-growing competitive sport with millions of players across the country.
Why Is Pickleball So Popular?
Several factors have contributed to its explosive growth:
- Easy to learn: People of all ages and skill levels can enjoy it.
- Social and fun: It’s a great way to stay active and engage with others.
- Competitive appeal: The sport has gained recognition at the professional level, with major tournaments and sponsorships.
Michelob Ultra’s decision to feature pickleball in a Super Bowl ad solidifies its place as a mainstream American sport.
Final Thoughts: More Than Just a Paddle
Michelob Ultra’s “The Ultra Hustle” commercial did more than entertain it highlighted the rise of pickleball and put a spotlight on one of the most unique paddles in the game.
With the High Roller paddle gaining widespread attention, Dope Pickleball is now at the forefront of the sport’s innovation and style. And as pickleball continues to grow, this may just be the beginning of its journey into the mainstream sports world.
